Look: April 21, 1953 – Desi Arnaz – Lucille Ball

Cover : Lucille Ball, Desi Arnaz and their two children.

– Full page color Chrysler ad with New Yorker DeLuxe Newport in reddish-brown and white, Windsor DeLuxe Sedan in green.
– Full page Bell Telephone ad with Betty Miller and her mother Ruby Miller.
– Another pair of photo of a ski jumper in mid-air with one ski off, these of Phil Cooke (See other pair in LOOK February 24, 1953).
– Two page Ford Motor Company ad, The American Road part 16, the street was never the same again, with color art of Norman Rockwell’s famous horseless carriage piece.
– Lucille Ball gives birth to two babies in the same night, one in the hospital and one on TV.
– Curious half page Formfit ad for the Inflation Bra that solves the flat chest problem.
– Full page color Chesterfield cigarettes ad with Peggy Lee.
– Just how hellish is the Hydrogen bomb, H-bomb, art by Chesley Bonestell and Ray Pioch.
– A Cock fight in Haiti.
– Swimmer Esther Williams is a Mermaid on skis, color photos of her water skiing and more.
– What the Republican party must do to win in 1954.
– Singer Joni James.
– Cool full page color movie poster ad for Moulin Rouge with Jose Ferrer and Zsa Zsa Gabor.
– An entertaining piece by John Godley, Lord Kilbracken, about being a peer and the coronation.
– Full page color United States Brewers Foundation beer ad with art by Douglass Crockwell, 80 in series, First Catch of the Season.
– Daniel J. O’Reilly is a remodeler who specializes in adding a new room to a house, includes Howard Gribbon family and house, Mac Hunter family and house, Levittown.
– Full page Ayds weight loss ad with Hedy Lamarr.
– Handsome two page black Nash car ad with lots of colorful cars, center spread, art by Fitzpatrick (good signature).
– Full page color movie poster ad for Salome with Rita Hayworth.
– Six models visit Rio de Janeiro and more of South America, Betsy Pickering, Barbara Rolf, Jennifer Soanes, April Stride, Mary Newkirk, Muriel Masters.
– William Lipphard tells “What is a Baptist?”, includes Louie D. Newton, Merle Skinner.
– Very cute full page color Texaco ad with singing chick breaking out of blue egg, It’s Spring.
– Muscle Beach at Santa Monica, California, stunts with kids, Beverly Jocher, more.
– Full page color Life Savers ad with gardening rabbit, Know your onions.
– 1953 baseball forecast.
– Fishing story for women, includes Chisie Farrington, useful hints, big fish, Mrs. Frankie Albright, Mrs. George Beckwith, Mrs. Leon Falk, Jr., Thomas Millsop, very good fishing all around the world.
– Coronation fashions.
– New blood substitutes that reduce the risk of contagious hepatitis being spread by blood plasma, Expandex, Dextran.
– Movie review of “I confess” with director Alfred Hitchcock.
– Nice full page color Chevrolet ad with 210 sedan in San Francisco, art by Fred Ludekens.
– Broadcaster Don McNeill, Breakfast Club, Variety, includes Mrs. Val Eberle of Mount Angel, Clayton White, Mrs. John Andrews of Seattle, Helen Cooper of Portland, more.
– Photocrime, solve it yourself, One Last Drink.
– Problem solving golden mantled ground squirrel named Squeak.
– Full page color 7up Fresh up ad with daughter on bicycle, family doing yard work.