Archive for: May, 2012

Spaghetti Sauce and Cover art. The new ipad revolution

magazine cover on a ipad

Spaghetti sauce back when I was a child in the 1970’s  consisted of 2 choices, Ragu or Prego.  All this changed when a product researcher I admire by the name of  Howard Moskowitz* had an industry breakthrough that seems so obvious today to strategic creatives.  While researching Spaghetti sauce for the struggling #2 sauce maker […]

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